التقرير السنوي لبيانات ديجيتال 2023

الوقت ده من كل سنة ..

بيكون موعدنا مع…

التقرير السنوي..

Global digital report

لموقع وأداة We are social

بالتعاون مع موقع وشركة Hootsuites

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مختص

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عن السلوكيات الرقمية للمستخدمين ..

وأهم المعلومات الرقمية..

عن قنوات التواصل الاجتماعي المختلفة ..

علي النطاق الرقمي…

عالميا..

التقرير بيتم العمل عليه بالتعاون مع خبراء الداتا في عالم الديجتال زي ..

GWI

Statista

data.ai

Semrush

GSMA Intelligence

Similarweb

Ookla

Skai

Locowise

PPRO

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✅computers still account for more than half of the time that people in Northern America and Europe spend using the internet, but mobile phones account for the greatest share of online time worldwide.

✅Cryptocurrency ownership is in decline, with a 3% decrease between July and October. However, most people haven't invested a significant amount in digital coins, with an average investment of 135 US dollars in 2022.

✅Social media platforms now account for one in every three dollars spent on digital advertising, up from a quarter in 2019. Global spend on social media ads has more than doubled since the outbreak of COVID-19.

✅Meta has made further revisions to its ad reach data, with a 6% annual decline in potential Facebook reach and an 11% drop in Instagram reach. However, this does not point to a decline in overall platform use and active user bases continue to grow.

✅Social platforms are claiming an ever-greater share of the world's search activity, with 16-34 year-olds more likely to visit a social network when looking for information about brands than a traditional search engine.

✅Social media user numbers continue to grow, with a total of 4.76 billion at the start of 2023. People are also spending more time using social media than ever before.

✅The typical Android user now spends more than 5 hours per day using their smartphone, an increase of 7 minutes per day over the past year.

✅Broad updates to reported internet user numbers mean that the global total has now increased to 5.16 billion, or 64.4% of the global population.

✅Artificial intelligence and machine learning are becoming more prevalent in everyday life and are being used in a wider range of industries.

✅Online video is becoming increasingly important, with an estimated 85% of internet traffic in 2023 being video content.

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